Friday, 4 May 2007

Shade sails business launched to help alleviate harmful effects of the sun

~ Sun Safe Shades set to focus on schools, nurseries and colleges ~

A new business, called Sun Safe Shades Ltd, has been launched in the UK to help tackle the growing problem of protecting children from the harmful effects of the sun. The business will supply shade sails to schools, nurseries, further education establishments and other organisations that host large groups of children.

Shade sails are permanent structures erected on poles or attached to the side of a building. Sun Safe’s sails feature canopies that protect children from more than 90 per cent of the harmful rays of the sun. They are impervious to the damaging effects of extreme temperatures and allow the wind to continue cooling the children seeking shelter beneath them.

"As a society we have rightly become more and more concerned about the exposure to the sun our children receive during their school years," explained Malcolm Burgess, managing director of Sun Safe Shades Ltd. "Medical research suggests that between 50 and 80 per cent of each persons total lifetime exposure to the sun happens while they are at school. The objective of Sun Safe Shades is to mitigate for that."

The new company, which is based in Northampton, will sell shades manufactured by Gale Pacific under its Coolaroo brand. Developed in Australia, the Coolaroo fabric is a market leading sun protection product. As well as offering large sails for schools, colleges and nurseries the business will also provide domestic sails ideal for use in the home nurseries or by nannies.

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For further information contact: Malcolm Burgess
Sun Safe Shades Limited, Unit Two, Monarch Courtyard, Salthouse Road, Brackmills Industrial Estate, Northampton, NN4 7BD
Telephone: +44 (0) 1604 674 629 Fax: +44 (0) 01604 674 679
e-mail: mburgess@sun-safe.co.uk
www: http://www.sun-safe.co.uk/

Press enquiries: Richard Stone
Stone Junction, 33 Kirkdale,
Sydenham, London, SE26 4BT
Telephone: +44 (0) 20 8699 7743 Fax: +44 (0) 20 8699 7743
e-mail: richards@stonejunction.co.uk
www: http://www.stonejunction.co.uk/

About Sun Safe Shades: Sun Safe Shades Limited provides Coolaroo shade sails for schools, nurseries, colleges and other further education establishments. It also provides domestic shades and shade sails intended for use in commercial and industrial environments. Coolaroo is a market leading Australian sun protection company. Its shades are manufactured from a unique fabric that stops over ninety per cent of the sun’s harmful UVA and UVB rays but allows the cooling effects of the wind to pass through.

Ref: SSS001/HN/04/06

New skin cancer research unveiled

The following story has been re-produced from Sky News.com

Slapping on sunscreen is no substitute for covering up, doctors are warning. Experts insist protective clothing and hats are the best way to guard against skin cancer and the ageing effects of the sun.

Swiss skin specialist Dr Stephan Lautenschlager, from Triemli Hospital in Zurich, carried out a review of sun protection strategies around the world. His team said sunscreens could become the predominant mode of protection because clothing is often "deemed to be unacceptable in our global, outdoor society".

"Nevertheless, sunscreens should not be abused in an attempt to increase time in the sun to a maximum," it continued. Tightly woven, thick garments made of denim, wool or polyester are more effective than cotton, linen and acetate clothes. Dry, loose fabric and clothes that had shrunk after washing were better than wet or stretched materials, and bleaching made clothing less protective. Sunscreens had been shown to protect against sunburn and less serious forms of skin cancer, the experts wrote in The Lancet medical journal. However, there was no conclusive proof they prevented potentially deadly melanoma skin cancer. The disease affects more than 8,100 men and women in Britain each year and causes almost 2,000 deaths.